Door Hangers are ideal for advertising your business to local customers and potential clients, right at their front door. Your business may not be able to afford leaving a door hanger at every office, home, and apartment in Scranton, Kingston, Wilkes-Barre, or the surrounding areas. With some advanced planning on your part, however, you can determine which neighborhoods and offices will be most receptive to your message.
Are Door Hangers Right for Me?
Door hanger marketing isn’t always the easiest, in part because you need to consider how to deliver them to your prospects. However, they’re an affordable and a creative way to get your name out there. Some businesses see a solid ROI with door hangers, while other companies use them as a promotional tool. Of course, business owners aren’t the only ones who might benefit from this medium. Charity door hangers and political door hangers can raise awareness for a cause and encourage donations.
Another plus, custom door hangers are noticeable and encourage interaction. They break the mailbox norm, piquing interest and putting your message directly in the hands of your prospects.
We have high-quality, full-color offset together with digital printing available on multiple premium paper stocks, coupled with various sizes. Several coatings are also available. Choose from quantities of 500 to 25,000.
Sizing: 3.5 x 8.5 | 4.25 x 11 | 5.5 x 17
Finish: Glossy and Matte
Door Hanger Advertising Tips
Door knob advertising hangers come in a variety of sizes, but even the biggest have a limited amount of space between the front and back. No matter what print products you choose, you need to use the space effectively while not overwhelming your prospects. Here are a few tips when designing your business door hanger or political door hanger:
- Promote the Benefits: If your goal is to attract customers and increase business growth, you need to give your prospects a reason to call. You can do this by including customer benefits on your custom printed door hangers. Think about how your products and services save time, make life easier, and solve problems for your customers. Include a call to action so they know what to do next to claim these benefits. At the end of the day, you’re asking your prospects to spend their hard-earned money with you or to donate toward your cause. Tell them what they’ll receive in return, whether that’s the good feeling of helping others or an easy dinner night at the new place in town.
- Choose an Audience: There’s more than one type of audience your business serves, so tailor your door knob flyers as appropriate for each segment. Create different door hanger designs, highlighting the products most useful for each market. This may mean you deliver three different door hangers to three distinct neighborhoods or office suites. You’ll easily be able to track which areas are most receptive when customers begin to call, email, or stop by your business. Ask them which door hanger they received.
- Include Savings in Exciting Ways: There are non-cliché ways to stress that certain offers are for a “limited time only.” Try a “launch sale” or “summer specials” deal. You can also add discounts that only apply to certain neighborhoods or groups, such as students, small business owners, or kids.
- Time Your Campaign: If you mow lawns, start putting door hangers out as spring approaches. If you’re advertising with restaurant door hangers, choose menu items that are popular seasonal sellers-especially if a dish or drink is only available at select times of the year. Certain times of the year may yield better results than others. Experiment and collect valuable data on how local communities respond to different advertisements throughout the year.
No Time for Design? No Problem!
Looking to save time with your front door hanger design? Have the graphic designers at Center City Print take care of the design for you. We take pride in providing you with the print products you need to promote your business, charity, or other organization.
Order Door Hangers Online or In-Store
At Center City Print, we make it easy to order door hangers and other print products. Select your size, quantity, color, and finish options online now. You can upload your design through our website or check the box for our design service. If you have any questions, don’t hesitate to contact us.
You can also call or stop by your nearest Center City Print. We have locations in Scranton, PA and Kingston, PA. We’re conveniently located near many NEPA communities across Lackawanna County and Luzerne County, including: Dunmore, PA, Dickson City, PA, Clarks Summit, PA, Avoca, PA, Moosic, PA, Wilkes-Barre, PA, Dallas,PA, Forty Fort, PA, Swoyersville, PA, West Pittston, PA, and Jermyn, PA.
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