Looking for ways to inspire your employees? Research suggests you should take a closer look at your work environment. Articles on absenteeism and work environments look at changes that have a positive effect. For example, it was found that adding plants to the work space might reduce employee absentee rates by 30% in a recent study. If plants can spruce up morale, imagine what a dynamic work space can do. Dynamic, like custom wall graphics for office walls that reinforce your brand identity, improve employee productivity, and help with retention and recruiting.
It’s true. The blank walls of the standard work space aren’t likely to inspire and excite like walls that reflect your company’s essence. Here’s why it’s worth customizing your walls as your business grows.
1. Reinforce Your Brand Identity
You know your business mission and values, but empty walls don’t tell your story. A visually appealing interior can encourage creativity and engage both staff and visitors. You can show your company’s personality in many ways, from wall colors to vinyl decals and custom posters. Put relevant and inspirational quotes on the walls, or promote products and services you’re proud to offer that you want your staff to be proud of as well.
Looking for something bigger? Try a full vinyl wall mural with your company name.
2. Improve Employee Productivity
Worried that vibrant posters and vinyl graphics for office walls are too distracting? Distraction isn’t always a bad thing. When that distraction is art, it may even improve staff productivity. According to Dr. Craig Knight, who conducted experiments with art and plant placement in work environments, an enriched space makes people happier. In turn, this benefits their productivity.
When choosing what imagery to add to your space, think about your brand and values. What type of environment do you want to create? If you’re a local business, you might highlight local events or significant landmarks using creative posters or decal wall installations. There are many ways to make your building interior visibly appealing while enhancing the work environment for your staff.
For example, tech startups can emphasize the digital aspects of their company through wall and window imagery reminiscent of that aesthetic. Similarly, a local baker with a vintage theme might install posters that are a call back to ads of that time period, with a modern twist.
3. Retain & Recruit Employees
Become a company where no one wants to leave, and attract new hires with the right attitude! When your business space represents your brand, you may find your staff more fully engaged in their role. According to a 2014 Gallup poll, over 55% of US workers identify themselves by their job. Having a cool work environment is one way to get your staff a little more excited about where they work and what they do.
At the same time, your imagery represents your company to outsiders looking in. For example, let’s say you sell sporting goods. Imagine having a door decal, plus graphics for office walls of popular players and stadiums. What local sports fanatic wouldn’t be interested in a chance to work for you? The same goes for any industry. Love what you do and show what your company represents.
A Few Items to Keep in Mind
It’s easy to get excited about the possibilities for your work space, but remember to research and plan. Even a fun environment should be cohesive. You want everything in your space to work together and represent your brand. Also, your business might not be in an industry that’s considered “fun.” No worries. You don’t need to replicate designs that don’t work for your field. Instead, think about the imagery and patterns that do work. If you’re going for a minimalist theme, for example, you’ll want fewer items carefully spread out.
In addition, make sure you’re going to be in that space in the future if you’re planning on adding anything that’s hard to change. Otherwise, stick to graphics for office walls and windows that are easy to change around or bring with you.
Personalize with Custom Graphics for Office Walls & More
At Center City Print, we specialize in custom printing solutions. If you need assistance with interior graphics and posters, as well as vinyl door decals and window graphics, we can help. We’ve done work with vinyl wall murals and would love to talk with you about your ideas, big and small. We also offer a full line of print products for advertising and promoting, from stickers and notepads to postcards and vehicle magnets.
Talk with us today about enhancing your brand identity through custom posters, vinyl decals, and other graphics.