Looking for a way to break through the communication barrier between you and your prospects? In today’s digital age, print marketing is an easy fit for your target market to become saturated with online advertisements and emails. It’s time to take a proven approach to reach your prospects.

According to the 2023 Direct Mail Benchmark Report, the U.S. and worldwide industry statistics, 69% of consumer engage and respond to direct mail with and increased engagement rate.

Still not sure if investing in print is right for you? According to Forbes Magazine, print materials, and publications offer your customers and prospects a brand experience that can’t be replicated online. Below are 6 reasons that stress the importance of print marketing and why your publications will make a lasting impact on your target market.

Tangible

Publications, brochures, posters, and other types of materials are physical items. These items can stay in offices or homes for months or even years after they are received. While many non-physical marketing materials are useful for a single purpose, the benefits of print marketing extend further than most people think.

Credibility

Like the feeling you get when you see The New York Times or your favorite magazine on the rack, there is something to be said about the feeling of legitimacy that comes from print. You are able to put the piece down and come back at any time to resume your reading. And print media requires “real estate”. As marketers, we like this! A print piece placed on the corner of a desk will be there day after day until it is picked back up to be viewed.

Establishes Your Brand

Marketers know the significance of having a well-recognized brand, and publications and other branded materials are an excellent way to establish your brand. It allows you to bring the aesthetic qualities of font, colors, images, and texture that helps to establish brand recognition.

Print Marketing Helps You Reach Your Target Market

The design and placement of your company ads in publications, newspapers, and magazines can help you reach your target audience, whether it be a niche market or the general public. By leveraging the data of demographics, you are able to strategically place your brand in the right place at the right time, in front of the right audience.

Increased Engagement with Print Marketing

Websites are often skimmed in as little as 15 seconds per visit. When a customer or prospect reads a print material, they are more engaged for a longer period of time. On average, a consumer spends 43 minutes reading a magazine.

Less Print, is More For You

With more companies taking their efforts online, the old has become new again as print media becomes the new trend. But this isn’t your parents’ world of print media communications! Marketers have more information and data to make calculated decisions about content, consumption, consumers, and collateral types. Customers’ and prospects’ email inboxes are overflowing with unsolicited ads and non-worthy news, most of which is largely ignored. With this in mind, designing and sharing a great printed marketing piece should be high on your list of strategic initiatives.

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Making Marketing Print Say More

Think print media is a static medium? Think again. There are many different types of print marketing available, and some of the biggest players in print advertising are doing some amazing things by integrating technology into their print ads.

Creating a great library of materials and publications doesn’t mean that you abandon your online efforts. It’s quite the contrary. Integrating your digital and print makes your marketing campaigns stronger, more important and more resilient.

Here are 3 ways you can make your print media materials more interactive:

  1. QR Codes. A great way to draw your target market to a webpage or a website to learn more about your product or services. QR codes are easy to use and can be customized to fit your needs and your company branding.
  2. Infographics. Statistics and graphs can be dull, but formatting them as an infographic allows you to reach your target audience in a visually appealing and memorable way. Include a digital copy of your infographic online so that it can be shared by your customers and prospects.
  3. Social Media. Include your social media icons and tags in your printed materials to take the conversation online. Post engaging content online that reinforces your message.

Looking to get started on your next marketing print project in Scranton? Center City Print can help. Whether you’re designing a large magazine publication or your next direct mail piece, Center City Print understands the importance of your upcoming project and we have the experience and expertise to make your campaign memorable. Call us today.

RESOURCES:
FORBES. “PRINT IS DEAD? NOT SO FAST.” FORBES. FORBES MAGAZINE, 28 JUNE 2012. WEB. 11 OCT. 2012.