What do we do with SMM?
A few years ago, social media marketing was something anyone could do. As long as your business posted on Facebook, you were already doing more than your competition. There was no need to market, and there existed no AI algorithms available from which to collect data.
However, social media marketing has since gotten a little complicated. Boosted posts now only receive vanity likes and engagement, but no conversions. Vanity likes aren’t entirely useless, though! They can serve as “social proof." This concept states that people are more likely to trust something if they see others already do. The more likes you have, the more social proof your business secures. That being said, create a specific plan to tactically utilize social proof in your marketing plan. Otherwise, direct your ad spending in better ways.