What is direct mail marketing?
Direct mail marketing is the making and sending of advertising materials through the mail. It includes audience research, list building, and more. Direct mail is advertising mail not requested by the recipient. Direct mail comes in a variety of formats and usually includes an offer.
Who Uses Direct Mail Marketing?
Businesses and organizations from a variety of industries use direct mail marketing. Restaurants, grocery stores, and auto repair shops send menus, coupons, and promotions. Politicians, charities, and nonprofit groups send donation letters, brochures, and campaign postcards. Even tech companies use direct mail marketing to reach their prospects. Any business that sells a product or service is a good candidate for a direct mail campaign.
Does Direct Mail Work?
It does! The upward trend in response rates over the years shows direct mail’s effectiveness. According to the 2018 DMA Response Rate Report, direct mail got an impressive 9% (house lists) and 5% (prospect lists). Direct mail response rates are higher than all forms of digital advertising – combined.
We don't only provide bulk mailing services. At Center City Print, we help with every step of the process, with a mailing list. Send postcards, flyers, brochures, and more to targeted addresses. Attract new leads or send mail to previous customers who are engaged with your brand.