Scranton, PA – The Scranton Area Community Foundation accepted a $5,000 donation from Center City Print for the NEPA COVID-19 Response Fund on Friday. Alex Molfetas, owner of Center City Print in Scranton and Kingston, made the contribution to the Scranton Area Community Foundation’s NEPA COVID-19 Response Fund after selling posters and yard signs featuring
Every business has one. Some businesses aim for one but attract another. Most businesses have many. That’s right—it’s your target audience. Target audiences define what words we use,  which benefits we promote, and how we reach them. While there are many ways to segment an audience, from career to family status, one quick way is
If you’re starting a new business, you’re probably wondering the best way to advertise. Most advertising costs money. At the same time, running out of cash is ranked the #2 reason why new businesses fail in an analysis by CBInsights. Even if you have a lot of capital, you don’t want to throw your money
Starting a business is no joke. You need a solid idea, a detailed execution plan, and enough capital to launch. Even when everything’s in order, there are significant risks to overcome. Statistics show that over 30% of new businesses fail within two years. But the endgame is worth it. You get to be your own