Bob Ross says there are no mistakes, just happy little accidents. That’s true to an extent in marketing, too. Even when a campaign doesn’t work, you can learn from it, adapt, and try a new approach.  At the same time, you can’t fully control how people interact with your business and marketing efforts. There’s always
It’s the end of October and what better way to celebrate than with scary stories about mistakes in print. Prepare to be entertained by tales that serve as warnings for the wise. These hard lessons from businesses of the past show why it’s important to double (and triple) check your information for typos and grammatical
Traditional mail comes in many shapes, colors, and sizes. Between postcards, flyers, and brochures, you have endless options in what to send and how to customize it for your prospects. One tired and true option is the direct mail envelope and its letter. While the letter contains you main offer, it’s the outer envelope (OE)
Fundraising is a great way to rally your employees and customers to a good cause. Non-profits and charities need assistance throughout the year, and collecting donations is a great way to give back to the community. At its core, the process is easy enough. Choose a cause that’s important to you and reflects the values