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If you’re starting a new business, you’re probably wondering the best way to advertise. Most advertising costs money. At the same time, running out of cash is ranked the #2 reason why new businesses fail in an analysis by CBInsights. Even if you have a lot of capital, you don’t want to throw your money
Starting a business is no joke. You need a solid idea, a detailed execution plan, and enough capital to launch. Even when everything’s in order, there are significant risks to overcome. Statistics show that over 30% of new businesses fail within two years. But the endgame is worth it. You get to be your own
After the automobile rolled out to the public, it didn’t take long for entrepreneurs to see its potential. One of the first was Milton Hershey, of Hershey Chocolate fame. Back in February 1900, Hershey brought the first automobile to Lancaster with the words “Hershey’s Cocoa” on its side. Over a century later, vehicle advertising is
Bob Ross says there are no mistakes, just happy little accidents. That’s true to an extent in marketing, too. Even when a campaign doesn’t work, you can learn from it, adapt, and try a new approach.  At the same time, you can’t fully control how people interact with your business and marketing efforts. There’s always
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