When it comes to content creation for your social media as a business owner, it is important. It’s crucial to make your already existing audience aware of what’s going on. Now that you know it’s important in some way, let’s talk about what data has said about likes…
LIKES DON’T CONVERT TO DOLLARS
This may be news to you, as “Facebook Content Gurus” pitch marketing organically as a way to grow business. This keeps your current audience engaged, if the content is good. What isn’t happening when paying someone to just post content for you is this:
Data and metrics from AI and algorithms aren’t being used to identify and correct issues based on live marketing campaigns. All of this needs to be under a great deal of analysis to convert(simply put, you need to actually advertise not just post). After collecting and analyzing the data being received, targeting your potential customers’ behaviors, interests, activities, lifestyle choices, and much more is the next step(WE HAVE DATA TO USE NOW HOORAY). This allows us to make sure your ADS are being shown to the right people who will eventually convert. I made the word ads bold because that’s what you need to do to make money, not post.
Content and Creativity are a royal couple requiring cultivation and time, as these are often the factors that make or break a marketing campaign. All of these factors executed together create a foolproof strategy that has helped grow businesses’ profit margins. Notice how they need to work together, you need to ADVERTISE to make money… then post to keep new customers and current customers engaged.
Stop boosting your posts. It’s like playing spin the bottle and hoping it lands on your crush… you’re throwing money away.
If you’re working with anyone that refers to themselves as a “guru” save your money now. They usually have to convince themselves that they know what they are talking about.