Designing Business Cards
No one can dispute the importance of designing business cards for your company. Since their inception, business cards have been the easiest way to pass your contact information and a generalized list of your products or services to a potential client or customer. What’s more, with a sharp design and the right card stock, you can make the card more durable, therefore making yourself more memorable! But how do you know what to pick when designing a card for your business?
How to design business cards
One of the most important factors to take into consideration when designing your card is your business’ overall aesthetic. You want to keep the color scheme consistent with any established image associated with your brand. Branding is an important, but often overlooked, aspect of establishing rapport with your client base. Do you have colors or shapes you already use on your products? Use similar themes for your business cards. Don’t know what to use? Keep it simple! Usually, a single color with a relevant and significant symbol or image is more than enough.
Now for the most important part of all: your information. What will you include on your business card? This is where it’s most easy to get carried away. Here’s a specific rundown of things to include on your business cards.
- The business name
- Your personal name
- Your position in the business (owner, designer, etc.)
- Basic contact information (phone numbers, fax number, email address and business address)
- A slogan or a brief description of what your business does
Finally, think about the layout for your cards. Will the business name be on the front or back? Will you lay the information out on a grid, or to one side with an image on the other? You will also need to consider the paper you print on and the finish the cards will have. Most business cards are on a thick card stock with a glossy finish. More and more printing companies offer special types of card stock thickness. This gives you the chance to hand out durable cards that won’t fall apart in the bottom of someone’s purse. The more thought you put into your cards now, the better they will be, and the greater the impression you will leave.