There is so much to owning a business these days. Not only do you have to tend to the usual parts of finances, production, and customer satisfaction, but you are now expected to have Facebook pages and a Website. Not every business owner is tech-savvy. And when it comes to having a strong online presence, tech savvy is key. If you’re looking for some advice or starting points on web design and content, here’s a good place to start.
Design and Content
A good website will be clean, attractive, and easy to navigate, while also engaging. Seem like a lot to start with? Consider your product or services. What do you offer? What does your logo look like? These are great questions to get you on the path to good design. You want your site design to be synonymous with the aesthetic you’ve already established. If your business is just getting off the ground, then this is the perfect opportunity to put though into how you want to present yourself. Take the time to browse through other sites offering similar services to yours to see the look they’ve gone for.
Next, think about the products or services you offer, and break them down into categories. Giving a page with a brief but well-written description to each category is key. Your customers want to know just what it is you offer, and why they need it. If you don’t feel writing or site building are your strong points, there are many copywriters and web designers working on a freelance basis for just this purpose!
Finally, get the word out! Put your link in a Facebook page! Get business cards with the site name! Advertise in the local paper! The hard work you put into your site won’t do you much good if no one knows it exists!
At Center City Print, we not only offer web design services, but a package that combines website design and the details necessary to make you findable online. Details like SEO, SMM, and general advertising are all included. If the thought of design and content seems overwhelming to you, feel free to give us a call. Since we understand what it’s like to be a small, local business, we know the best ways to help.