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Center City Print

Center City Print

High Quality Digital Printing Made Easy.

Scranton 570 209 7343
Kingston 570 484 8321

Email: [email protected]

Center City Print
119 Penn ave. Scranton PA 18503.... 779 Wyoming Ave. Kingston PA 18704

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    Artwork
Nicole Yachera
Tuesday, 19 November 2019 / Published in Uncategorized

Creative Uses of Table Tents & Posters Go Viral

Bob Ross says there are no mistakes, just happy little accidents. That’s true to an extent in marketing, too. Even when a campaign doesn’t work, you can learn from it, adapt, and try a new approach.  At the same time, you can’t fully control how people interact with your business and marketing efforts. There’s always an element of surprise that can bring any business into the spotlight. Today’s stories show how standard print materials, specifically table tents and posters, can go viral through creative use. In both cases, neither business planned it.

Whataburger Table Tents Make News. . .as Crime Scene Markers

Table tents are the unsung heroes of restaurants and small cafes, promoting dinner specials and seasonal refreshments to the masses. For the popular fast food restaurant Whataburger, numbered table tents help employees track orders. In the southern United States, collecting these tents is a tradition for locals. Patrons collect and trade them to get numbers with significance to them. You can find Whataburger table tents on car dashboards, in graduation photos, and for sale on eBay.

But when a photo went viral showing the Houston police using Whataburger table tents as evidence markers, the public had questions.

Was Whataburger sponsoring the police? Were the police advertising Whataburger? The answer, as it turns out, wasn’t so much a partnership as a necessity. At a crime scene, the standard procedure is for police to wait for the forensic team to set up evidence markers. However, conditions like inclement weather create exceptions. In these cases, placeholder markers must be set up as soon as possible.

Shortly after the photo went viral, the police department released a memo telling officers to stop using Whataburger table tents.

What a shame.

At least Whataburger enjoyed some free news publicity out of it.

College Student & Friend Prank McDonald’s with Fake Poster. . .for Over 8 Weeks

Posters and prints are a great way to advertise a huge sale or give band fans a souvenir. Depending on the size you need, there are endless opportunities to promote products, services, and limited time offers.

For one college student and his friend, a large poster was also a great way to have some fun with their local McDonald’s.

Jevh Maravilla and Christian Toledo noticed a lack of Asian representation in McDonald’s ads and realized they could fix it. The duo created a large poster that showed them walking while enjoying fries and a burger. For authenticity, they touched the poster up with colorful, circular graphics before hanging it up on a blank wall at the McDonald’s.

They never thought it would stay up for long.

51 Days Later. . .

After staying up for over 50 days, Maravilla shared the poster on Twitter. Soon after, the prank went viral and landed the students on the Ellen DeGeneres Show, where they received $25k each from McDonald’s and were invited to be part of a future marketing campaign.

Cherish the Unexpected with Table Tents & Posters + More

While you shouldn’t count on your table tents becoming evidence markers, it’s good to remember the unexpected can happen. Perhaps that holiday business card you’re sending gets picked up by the recipient’s grandmother, who needs your service. Perhaps someone sees your flyer and inquires about a related service you don’t offer but easily can, and you add it to your offerings.

Let’s Talk Business at Center City Print

Need advertising and marketing products for your business or event? With Scranton, PA and Kingston, PA offices, Center City Print makes it easy to get everything your business or non-profit needs. From 4 x 6 table tents and custom posters to direct to garment tees and trade show displays, you’ll love what our print shops have to offer.

 

 

 

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Center City Print, Scranton PA and Kingston PA

We’re not just a print shop, but your one-stop shop for your print or marketing needs! Located in Scranton, PA, and Kingston, PA, Center City Print has been helping bring your ideas to life since 2012. We offer the absolute highest quality printing services, and more. When you’re seeking the most professional and cutting edge designs at the most affordable prices, there’s only one choice!

We are Scranton’s best full service printing company and also offer cutting-edge web design, SEO, and other digital marketing solutions. We strive for excellence, and it shows in our work. We are up for any challenge, and there are very few projects we can’t handle. Center City Print offers fast and free shipping, competitive pricing, personalized customer service, State of the art equipment,  and an easy-to-use website to get your order in.

If you have questions about what we do, or why we do what we do, read our articles below. We take pride in offering only the best service to our clients.Our aim is to help you wow potential and existing clients with high quality branding and custom printing solutions. We are a unique group of professionals who thrive on innovation and are dedicated to being the absolute best at what we do.

Let us help your ideas come to life!

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