So, you want to design a business card that represents your services and offers clear information of how customers can reach you. It’s very important that this task isn’t overlooked and should be one of the first things you do when starting your business or new position. Contrary to popular belief, business cards are still a big part of marketing and networking. If you have a business card that correctly represents you as a company, it is very likely that this will result in a wealth of benefits. Here are some business card basics that you should consider before settling on your final design for your card.
Business Card Basics
The first tip to consider is that of your information placing. You want to make sure that your contact information is legible at just a glance. A standard placement for this information usually resonates in the corners of the card, but placement can vary depending on the nature of the business. Make sure that you include your title, phone number, website, email, etc. This way you are providing multiple options for your customer to get in touch with you.
The second tip is making sure that the design of your business card accurately reflects the nature of your business. Adding a little flare to your card never hurt. For example, let’s say you run a baking business. It wouldn’t hurt to shape your business card into a cake shape, or design the business card to look like a baked treat. It all comes down to the way the consumer is going to remember you by. A good business card will definitely prove its weight in gold if utilized correctly.
This next tip goes beyond the business card. Make sure that your logo is designed well, and does not have a lot of “noise”. This is because the logo may be resized in order to be placed on your business card and sometimes small details and “busy” designs can lose their clarity. Also be sure to have a high resolution file of your logo for resizing success. Lastly, have your logo designed in both color and black and white for multiple applications.
The next tip is our favorite…Be creative! Straying away from the conventional doesn’t hurt! Remember, you want to stand out in the crowd. Use vibrant colors, sizes and shapes so that you’re sure to catch and hold the potential customers’ attention. Don’t be afraid to think outside the box. Your business card can serve multiple purposes, for example, a customer loyalty card can be built into the design.
The last tip is to prepare. Think about what you want your card to reflect and convey. Review your contact information and any other message you’re including to ensure that you’re not overlooking anything. Remember, you have options…we love options! You may want to take that creative path by printing cards printed on different types of stock, or cut in different shapes, etc. With these business card basics in mind, you are now one step closer to having a fantastic business card that will blow them away at your next meeting, or while chatting with a new prospect in line as you wait for your daily dose of coffee.