Why Send Seasonal Cards to Clients?
For this example, let’s consider the perks of sending holiday cards to customers who are frequent shoppers. Imagine the audience is your most valued clients. When you show your thanks and wish good tidings to this group, you might:
1. Create Delight
A seasonal greeting card can elicit a joy from your customer and make them feel valuable. That’s important, because emotions play a key role in decision making. It’s why businesses engage in Joy Marketing as a way to connect with customers and build loyalty. In other words, holiday greetings can forge a connection between your business and a good feeling. After all, your recipients know you don’t need to spend money on cards. Your choice to do so is a gesture they’re likely to appreciate.
2. Stand Out Against the Competition
When was the last time you received a seasonal card in the mail from a business? You may get a few cards each year, but it’s not a common experience. Greeting cards are an opportunity to stand out against competitors who are staying online or not sending cards at all. If you’re looking for even more ways to stand out, try sending a card during a holiday where it’s not traditional to receive one. For example, when was the last time you sent a Halloween card or Thanksgiving card to customers?
Don’t forget the design. If you want to thank your customers and stand out, having a distinct design is a must. Everyone knows the traditional imagery for the winter. Instead of sugar cookies, explore ways to spice up your card with bold and eye-catching designs. Include a personalized note to show your appreciation.
3. Create an Opportunity to Get More Eyes on Your Business
While it’s no guarantee, it’s possible your seasonal greeting cards will attract more attention than your recipient alone. If your customer displays the card when friends and family visit, your company might get more recognition. Of course, if Mrs. Gerald’s friends are her five cats, you’re out of luck, but you never know.
Get Your Holiday Cards Ready Early
Make sure to plan ahead, so your cards arrive on time. The mailing industry gets busy around the end of November and December, so it’s best to organize your efforts accordingly. At Center City Print, we’re available for greeting card design and print services. If you’re getting into the festivities this year with custom printed goods, we’re ready to help, from greeting cards to postcards, bookmarks, catalog booklets, t-shirts, and everything in-between.